Major video game publisher Ubisoft has downgraded its enthusiasm for introducing blockchain and NFTs into its projects. The company announced that it has decided to hold off on the initiative for the time being, as the latter is now "in the research phase." You must remember that some time ago, Ubisoft's top managers were burning with the prospect of introducing non-fungible tokens (NFTs) into their products. However, there is reason to believe that now the company's management has lost interest in this idea. Ubisoft’s CEO Yves Guillemot said: “We spend a lot of time on cloud technologies, the new generation of voxels, and also explore all the possibilities of Web3. We have already tested several functions, which gave us new information about use cases. We will test these technologies in several games and see how they meet the needs of the players. But I would say that we are still in the research phase.” This gives reason to think that NFTs in Ubisoft games will not appear soon.
In Norway, bitcoiner Mangus Grenet (alias Hodlonaut) and entrepreneur Craig Wright, the self-proclaimed Satoshi Nakamoto, are suing. (Naturally, the fact that Craig Wright is the Same Satoshi has not been proven in any way. The reason for the court was the incident in 2019 when Magnus called Wright a fraudster. Craig Wright filed a lawsuit in the Oslo court, and Magnus filed a return appeal, defending his right to freedom words.Crypto activists, who are also outraged by the behavior of Craig Wright, raised money to defend Granet in court. During the first meeting, Mangus's lawyer Mary Micklebust showed several tweets from Craig Wright. In his tweets, Wright himself calls his critics “losers”, “scammers” and “bastards”. But for now, it remains a mystery how Wright's behavior can justify the publications of Hodlonaut.
Iconic coffee chain Starbucks is widely known for its interest in modern technology. To stay on top of the wave of popularity where Starbucks is now, it needs to follow global trends. Including technological ones. The company announced that it has launched a customer reward system using NFT. Polygon provides a blockchain for minting collectible tokens. The joint project will enable Starbucks Rewards members and US Starbucks partners to earn and purchase branded NFTs. Users will be able to earn non-fungible Starbucks tokens by completing tasks in interactive games. This will help Starbucks customers to better understand their favorite and its history, and at the same time earn both coffee and material bonuses. Upon successful completion of the games, customers will earn NFTs, which the company calls "Travel Stamps". Customers wishing to participate in Starbucks events can register as early as September 12th. Activities are scheduled for the end of the year. Ryan Butz, VP of Loyalty, Strategy, and Marketing at Starbucks, said that Starbucks Odyssey uses technology that is in line with the company's aspirations and commitments: digital community."