Mark Zuckerberg's Meta, the parent company of social networking site Facebook, has expanded NFT integration on Instagram to 100+ more countries. Such a move could turn NFT into the mainstream, as more than two billion people around the world actively use the social network. This is stated in the official statement of the company. Meta said that the expansion affected the Asia-Pacific region, the Middle East, and Africa. To show your NFTs to other users, you need to connect your crypto wallet to Instagram. “We currently support third-party wallets like Rainbow, MetaMask, Trust Wallet, Coinbase Wallet, and Dapper Wallet,” Meta said. Meta also added support for the Flow blockchain, developed by Dapper Labs, the creator of CryptoPunks. Meta currently supports the Ethereum, Polygon, and Flow networks.
The founder of Ethereum, Vitalik Buterin, continues to get rid of coins that he finds with little functionality. On August 4, Buterin sold his entire supply of SH.T coins. Vitalik earned $33,000 from the sale of 25 trillion coins. Previously, he received them during an airdrop. After the actions of the founder of Ethereum, the price of SH.T collapsed by 57%. Recall that this is not the first time that Buterin is selling a huge amount of tokens. Previously, he received a huge number of Shiba Inu tokens from the developers, and instead of blocking them on his wallet, he transferred the coins to a charitable organization in India. Of course, this lowered the SHIB price.
Global coffee chain Starbucks is constantly finding new ways to engage and retain customers. In addition, Starbucks is always trying to keep up with the times, if not ahead of it. Howard Schultz, the company's acting CEO, said the establishment plans to launch a new Web3 rewards program. “A new Web-enabled digital initiative will allow us to build on Starbucks Rewards' current 'spend to earn stars' interaction model. We're also testing new methods to emotionally engage customers, he said while reporting on the firm's third-quarter earnings. Schultz also said that the company is considering the possibility of integrating the Starbucks Rewards digital ecosystem with digital collectibles under the Starbucks brand, both as a reward and as a community item. Schultz also said the move to Web3 is intended to attract and retain a younger portion of Starbucks' customer base.